AI DM Agent
Trained on your products, FAQs, and voice. It answers questions, handles objections, and knows exactly when to hand a conversation to you.
Your inbox, answering itself
Turn DMs into sales while you sleep.
DM run puts an AI Agent on your Instagram inbox. Someone comments LINK on a Reel — about 0.8 seconds later the checkout link is in their DMs and the lead is filed. In your brand voice. Not a keyword tree.
- No credit card
- No code
- Free plan included
Instagram · Live+1 lead filed
Powering DMs for 2,800+ creators & brands
- MAYA MAKES
- FORM & FERN
- GLOWSKIN CO.
- STUDIO NORTH
- THE PLANT FOLK
- ATELIER MORI
- SALT + CEDAR
One inbox · one AI Agent · one builder
Everything between comment and checkout
Built only for Instagram, so every piece does its job in under a second.
median reply time — faster than anyone can type “hey”
Comment-to-DM
Pick a keyword. Anyone who comments it on a post, Reel, or Live gets a DM with your link — instantly, every time.
Comment on Reel
@liamdoyle.artLINK
Auto-DM · 0.8s later
Here’s your link 🌊 dmrun.link/tidepool
Visual Builder
Drag triggers, messages, and AI steps onto a canvas. Branch on replies, add waits, ship a funnel before your coffee cools.
TriggercommentLINK
AI Agent repliesfrom your knowledge
Send checkout linktags lead Hot
A CRM that fills itself
Every conversation becomes a lead with stage, email, and order history — captured in the DM, no forms.
- Priya Nair @priya.collects Hot 2m
- Jordan Brooks @jbrooks.eats Engaged 14m
- Tom Okafor @tomo.studio Customer 1h
Instagram-first
Built on the official Instagram API — no risky workarounds, no generic "all-channel" bloat.
Reels Stories Comments Lives DMs
Live in 3 steps · about 4 minutes
Live before your next post
Three steps. No code, no agency, no 40-page setup doc.
- Step 1:
Connect Instagram securely
One tap with the official Instagram API. No passwords shared, nothing installed, revoke access anytime from your settings.
- Step 2:
Pick a trigger word or Story
Tell DM run to watch for a keyword on a Reel, replies to a Story, or any phrase in your DMs. Start from a proven recipe and go live in two minutes.
Trigger LINK
- Step 3:
Your AI Agent turns replies into sales
It answers in your voice in under a second, captures the lead, sends checkout links, and hands you the conversations that need a human.
Receipts — the numbers behind the inbox
-
0.8s
average AI reply time
-
38%
comment → DM click-through
-
12.4M
DMs delivered for creators
-
24/7
always on, even mid-drop
Loved by creators & brands
Receipts, not promises
One Reel with "LINK" in the caption → 1,842 DMs handled and $6.3K in a weekend. I was at the wheel the entire time. My old record, replying by hand, was nine sales.
Story Q&As used to die in our inbox overnight. Now the AI Agent answers in 0.8 seconds and our drop list grew 4× in a month — 2,100 emails, straight from DMs.
It answered 326 shipping and care questions last week and escalated the three that actually needed me. It is the best hire I have ever made, and it costs less than my Sunday brunch.
// Start free today
Your DMs are your best salesperson.
Put an AI Agent on the inbox tonight — and wake up to leads, not unread counts.
Free plan · 2-minute setup · No card
The stuff you'd email us about
Questions, answered
Is this allowed on Instagram?
Yes. DM run is built on the official Instagram messaging API and follows Meta’s automation policies — no password sharing, no unofficial clients, nothing that puts your account at risk.
Do I need a business account?
You need an Instagram Professional account — either Creator or Business, both free. Switching takes about a minute in Instagram settings, and we walk you through it during onboarding.
What happens when the AI is unsure?
It never bluffs. When confidence is low — or someone is upset, asks for a refund, or raises something outside its knowledge — the AI Agent flags the conversation and hands it to you with full context.
Can I jump into conversations?
Anytime. Every thread lives in your DM run inbox. Reply as yourself and the AI Agent pauses on that conversation until you hand it back — no awkward double replies.
Is there a free plan?
Yes. The free plan includes your first automation and 200 AI-handled DMs a month — no credit card required. Upgrade when the DMs (and the orders) outgrow it.