DM run

Simple, honest pricing

Pricing that pays for itself

Start free. Upgrade when your DMs start selling.

Plans

Starter

For creators testing the waters — free forever.

0/ mo

No credit card required

Start free
  • 1 automation
  • 200 AI DMs / month
  • Comment-to-DM
  • Unified inbox
  • Community support
Most popular
Creator Pro

For creators whose DMs are a sales channel.

24/ mo

Billed yearly — 2 months free

Start 14-day trial
  • Everything in Starter
  • Unlimited automations
  • 5,000 AI DMs / month
  • AI Agent training (knowledge base)
  • Visual builder
  • Lead tags & CRM
  • Priority support
Business

For teams and brands running at volume.

63/ mo

Billed yearly — 2 months free

Choose Business
  • Everything in Creator Pro
  • 25,000 AI DMs / month
  • 3 team seats
  • Advanced analytics
  • API & webhooks
  • Dedicated support

All prices in USD · Annual billed up front — Creator Pro $288/yr, Business $756/yr

Line by line · every plan

Compare every plan

Everything in each plan, line by line. No surprise paywalls mid-launch.

Feature Starter Creator Pro Business
Automation
Active automations 1 Unlimited Unlimited
AI DMs per month 200 5,000 25,000
Comment-to-DM Included in Starter Included in Creator Pro Included in Business
Story reply triggers Not included in Starter Included in Creator Pro Included in Business
Keyword triggers Not included in Starter Included in Creator Pro Included in Business
Visual flow builder Not included in Starter Included in Creator Pro Included in Business
AI Agent
AI Agent replies Included in Starter Included in Creator Pro Included in Business
Knowledge base training Not included in Starter Included in Creator Pro Included in Business
Brand voice & personality Not included in Starter Included in Creator Pro Included in Business
Smart escalation to you Not included in Starter Included in Creator Pro Included in Business
Inbox & CRM
Unified inbox Included in Starter Included in Creator Pro Included in Business
Lead tags & stages Not included in Starter Included in Creator Pro Included in Business
Email capture Not included in Starter Included in Creator Pro Included in Business
Advanced analytics Not included in Starter Not included in Creator Pro Included in Business
API & webhooks Not included in Starter Not included in Creator Pro Included in Business
Team seats 1 1 3
Support
Community support Included in Starter Included in Creator Pro Included in Business
Priority support Not included in Starter Included in Creator Pro Included in Business
Dedicated support Not included in Starter Not included in Creator Pro Included in Business

Swipe sideways to compare →

  • Cancel anytime
  • Official Instagram API
  • No credit card to start

The fine print, unfolded

Pricing questions, answered

Still unsure? DM us — our own AI Agent replies in under a second.

What counts as an AI DM?

Every automated message DM run sends for you — the DM that follows a comment or Story reply, every AI Agent answer, and follow-up nudges. Messages you type yourself in the unified inbox are always free and unlimited.

What happens if I hit my limit?

Nothing breaks. Your automations keep capturing comments and replies, new conversations land in your inbox flagged for you, and we DM you a heads-up at 80% usage. Upgrade in one tap to resume automated sending, or wait for your monthly reset.

Can I change plans?

Anytime. Upgrades apply instantly and we prorate the difference; downgrades take effect at your next renewal so you keep everything you paid for. Cancel from Settings in two clicks — no email, no phone call.

Do unused DMs roll over?

No — your AI DM allowance resets on the 1st of each billing cycle. Most creators on Creator Pro use about 3,000 of their 5,000 DMs in a launch month, so there is comfortable headroom for your biggest drops.

// Start free today

Your next drop deserves a faster inbox.

Start free with 200 AI DMs a month — your first automation can be live before your next post.

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